Top App Store Keywords – Rankings by Category

Why track top apps by keyword?

Knowing which apps rank at the top of the App Store for a given keyword is essential for anyone in mobile growth, app store optimization, or competitive intelligence. Each card above links to a dedicated page with the full top 10, position changes over time, and which apps are gaining or losing ground.

How App Store search works

Users type a word or phrase; Apple returns apps ordered by relevance and other signals. The top 10 for a keyword get the vast majority of traffic. If your app is not in that list, you are effectively invisible for that search. Tracking who is in the top 10 and how that list changes helps you understand the competitive landscape and see whether your ASO efforts are paying off.

What you get on each keyword page

We update data regularly. On each keyword page you will see the top 10 apps with ratings, review counts, and categories. Where we have enough historical data, we show how positions have evolved over time. That evolution tells you which apps are investing in visibility and which are slipping.

Using this data

The keywords we track cover a wide range of interests: broad terms like fitness or meditation, and more specific ones like habit tracking. By exploring different keywords, you can see how the same app ranks in several categories, or how different apps compete for the same search term.

If you are an app developer or publisher, these rankings guide where to focus. A top 10 dominated by high-rated apps with lots of reviews is harder to break into; keywords where you see lower ratings or fewer reviews may be more achievable. You can also see which keywords your main competitors are winning.

Marketers and ASO professionals use this data to advise clients, prioritize keywords, and report on trends. Showing who is in the top 10 for target keywords, and how that has changed over weeks or months, makes the value of ASO concrete. It also helps identify which keywords are worth bidding on in Apple Search Ads.

Countries and data quality

We track multiple countries where possible. Rankings can differ significantly by region. On each keyword page you can switch the country to see how the ranking looks in different markets. We collect rankings at defined intervals so that ratings and review counts come from the same snapshot where possible.

More about our rankings

We add and update keywords over time. The goal is to cover the most searched and commercially relevant terms across the main app categories. Remember that rankings are only one part of App Store success: the apps that stay in the top 10 usually combine strong relevance with a good product, solid ratings, and consistent updates.

On each keyword page you will find the current top 10, average ratings and review counts, and when the data was last updated. For keywords with multiple snapshots, you will see a chart of how each app’s position has changed over time. That historical view turns a static snapshot into a story of who is moving up and who is moving down.

Competitive analysis, seasonality, and trends all show up in ranking data. By having access to evolution over time, you can spot patterns and plan your campaigns. The App Store is dynamic; rankings can change when Apple updates its algorithm or when competitors release updates. We provide snapshots updated on a regular schedule. Combine this with your own checks and first-party analytics for a complete picture.